We’re experiencing an exciting time for packaging designers, who once again have the opportunity to be 100% creative with no limits. From bright colour transitions to no colour at all, from an eclectic style to minimalism, and from ingenious packaging solutions to an allergy to plastic. It is up to designers to be smarten up with trends and to utilise everything ensure the product jumps off the shelf as well as the screen.
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We wish all of our partners & clients a joyfull End of Year and an impactful 2019.
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‘Don’t judge a book by its cover’, is how the saying goes. However, when it comes to the packaging of food products, that is exactly what consumers do these days. Following interview was published in a freshly released book 'The Taste of Tomorrow'. Ready to find out more about trends and innovation in food packaging?
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On the 1st of December 2017, Quatre Mains participated in a Luca School of Arts learning session, together with the next generation of budding new designers. Several speakers shared their personal insights regarding various topics across graphic, digital, advertising, brand & packaging design. Our very own Patrick De Grande shared his thoughts about what ultimately, brand & packaging design can do for you, your brand and the product. Additionally, how it’s possible to bridge the gap between design work that is considered ‘good’ to work that you can proudly call ‘great’.
Below is a short summary of the presentation.
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It was Saturday-night-fever on September 23rd, when the 11th edition of the prestigious Pentaward ceremony was held in the W Hotel in Barcelona. And “YES" we were once again honoured to attend.
Warm regards and beaming smiles from Barcelona,
Els, Joe, Kobe, Vicky, Wafa & Patrick
There’s a refreshing natural breeze blowing through the lemonade world this summer thanks to our new ‘label & bottle’ design for the ‘Duo’ range launch for Spa.
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Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
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On friday the 5th of May, a Chinese delegation of packaging designers and specialists came by for a visit. Whilst touring around Europe, visiting Amsterdam, Dusseldorf and Paris they found some time to visit our offices.
A perfect opportunity to enjoy a European design studio experience and find out about our unique working methods.
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From patisserie ingredient to professional cocktail essential
DiraFrost, a Belgian producer of 100% natural frozen fruit used primarily in the bakery and patisserie industry, felt the time was ripe to tap into a new marketing segment for its fruit purées. The product was initially positioned and sold as fruit purée for patisserie and ice-cream producers. However, following a creative brainstorming session regarding this product innovation, the existing product was relaunched as 100% mashed fruit (without any additives), under the brand name of “BeARtender” for the trendy cocktail bar sector. Brand & packaging design agency Quatre Mains engineered this special creative metamorphosis.
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The Cosmetic world gathered in Bologna for the 50th edition of CosmoProf & CosmoPack Worldwide.
Since 50 years, CosmoProf & CosmoPack Worldwide Bologna is the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry. Cosmoprof’s exhibition space covers the entire BolognaFiere exhibition centre and is dedicated to the various sectors of the beauty industry: Perfumery and Cosmetics, Natural Products, Packaging, Machinery, Contract Manufacturing and Raw Materials, Beauty and Spa, Hair and Nails.
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Smart Packaging, or where to find tasty packaging design.
Packaging may seem like whimsical window-dressing but there’s plenty to be said for the power of a well-designed jar, wrapper, tin or bottle to get your brand out there. From “Brown bag Crisps” and “Troo Fresh Granola’s”, to “TukTuk Indian Street Tea” and “4Some Berry Blend”, we’ve scoured the IFE-exhibition, the shops and supermarkets for time-tested and truly sumptuous examples of packaging.
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Together with no less than 20 other foodtrendspotters we were invited to Copenhagen to discover how and why this town is inspiring the world with its food innovations. Copenhagen, the home of ‘Noma’ and many other Nordic Cuisine pioneers, of Streetfood and the new generation food markets such as Hygghe ( pronounced ‘hue-gah’ ), meaning the Danish way to live well.
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The year 2017 presents itself as the most complex for those who are engaged in developing consumer goods for the retail market.
Today, we're gazing into the future at three upcoming trends in Packaging Design. From "into the mood" to "balance" to "going off-road", these are what we're predicting will be hot in the new year. So make sure your Packaging Design is future proof.
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Always aware of the latest trends, Quatre Mains was asked by Verstraete to shine our light on the trends of today and tomorrow. Verstraete is a company specialized in Inmould Labelling and launched their first publication of their own magazine, FUSE.
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Every two years Taschen publishes its Package Design Book with all recent Pentawards winners. In this last edition Quatre Mains is shown with 4 award winning projects; Fleur du Nord by Damse Kaasmakerij, EOY Limited Edition 2015 by Jules Destrooper, a Retail Subrange by Euroma and the Pots and Pans by Jeroen Meus.
We say Yay!
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The last week of October 2016, Quatre Mains attended an EPDA congres in Taipei - Taiwan. EPDA stands for European Packaging Design Association, and is the leading European network uniting internationally minded designers and agencies who value contact and interaction with peers. Together with a group of 50 attendees from East and West we explored how much courage we have to take in the design business to succeed locally and globally. It was a busy, well-filled week with lots of interesting presentations and inspiring case stories. Even some of our designs made it across the globe and are shown in the EPDA 'East meets West' exhibition.
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Today our offices were filled with 30 fresh LUCA students from the Department of Branding and Packaging Design in Gent. An agency experience-day to tickle the creativity.
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On Friday the 23rd of September in The Hyatt on the Bund in Shanghai, the 10th anniversary edition of the prestigious Pentawards were held. The international jury of established industry figures recognised our pots and pans packaging for Jeroen Meus and the exclusive end-of-year biscuit collection for Jules Destrooper, bestowing Gold and Silver awards respectively. Quatre Mains are now the proud owners of no less than 13 Pentaward trophies.
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Wat als designers morgen in elke executive board meeting aanwezig zouden zijn, of hoe design de toekomst van de verpakkingsindustrie kan helpen veranderen?
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The client Euroma wished to make a meaningful impact on the chaotic and over-populated world of supermarket seasoning. In order to make this new family range stand-out from a visually complex crowd of miniature players, the designers decided to adhere coherently and consistently under the umbrella of a unifying positioning and brand identity. Another important differentiating factor is the reusable and refillable nature of the authentic glass preserving jars, chosen specifically to reduce packaging waste in the long term.
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THANK YOU!
We always prefer to look forward instead of back, but when you celebrate a birthday one tends to get a bit nostalgic. So looking back on 25 years of Quatre Mains, we feel proud and excited. Above all grateful for all the amazing people that have touched our lives during our beautiful branding and packaging design adventure. On this occasion we would especially like to thank our loyal clients, our enthusiastic staff and supporting families, without whom Quatre Mains would not have gotten the opportunity to grow and flourish like it has.
To everybody who has a heart for Quatre Mains : Thank you, merci, bedankt.
Els, Patrick and our fantastic team.
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Ontwerpbureau Quatre Mains werkt graag samen met KMO’s. Voor de samenwerking met deze opdrachtgevers heeft het bureau een traject ontwikkeld dat is gebaseerd op empathie, expertise en ervaring. Dit resulteert in ontwerpen die perfect functioneren in de markt waarin deze bedrijven actief zijn.
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With its customary stunning creativity, Quatre Mains is currently breathing new life into the iconic Spa brand.
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Patrick De Grande, zaakvoeder van verpakkingsontwerpbureau Quatre Mains, is een vurig voorstander van diepere samenwerking in de verpakkingsketen. ‘We zouden meer symbiose moeten krijgen tussen designbureaus, prepressbedrijven, materiaalleveranciers en brand owners. Dan kunnen nieuwe stappen worden gezet in innovatie en verpakkingsontwikkeling.’
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DIY-burgers at your Delhaize supermarket.
Packaging design should invite you to enjoy good food. In any case, this transparent packaging gives you what it promises. Real artisan meatburgers packed in a nostalgic wrapper, of which every butcher would be proud of. It’s time to experiment with these three flavors!
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Black as night, sweet as sin.
These days, drinking coffee looks hip and is fashionable. Our customer and local coffee-roasting house Carantos had the courage to redefine its brand. A pure cocktail of black copywrite, sugar free graphics and doomed skulls makes it the best coffee you’ve ever had. The Belgian baristas were raving about this make-over and stood in line to purchase the new ‘beyond espresso’ style.
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