The client Euroma wished to make a meaningful impact on the chaotic and over-populated world of supermarket seasoning. In order to make this new family range stand-out from a visually complex crowd of miniature players, the designers decided to adhere coherently and consistently under the umbrella of a unifying positioning and brand identity. Another important differentiating factor is the reusable and reﬁllable nature of the authentic glass preserving jars, chosen speciﬁcally to reduce packaging waste in the long term.
The handdrawn and crafted blackboard typography and illustrations invite the consumer into the world of freshly picked products while bringing an unmissable impact and clarity to its offering. For an additional playful human touch, the designers decided to punctuate each pack with a cheeky tagline, delighting consumers and keeping the brand story ﬂowing.