The Cosmetic world gathered in Bologna for the 50th edition of CosmoProf  & CosmoPack Worldwide.

Since 50 years, CosmoProf & CosmoPack Worldwide Bologna is the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry. Cosmoprof’s exhibition space covers the entire BolognaFiere exhibition centre and is dedicated to the various sectors of the beauty industry: Perfumery and Cosmetics, Natural Products, Packaging, Machinery, Contract Manufacturing and Raw Materials, Beauty and Spa, Hair and Nails.

Quatre Mains visited the exhibition and tried to find out what’s trending in the world of beauty.

Urban Shield / Products that restore and protect the body and hair from everyday stressors. Protects by acting as a shield against heat styling and the environmental pollution.

Sensoriality / A unique and innovative product category created for the most discerning customers who want to have the finest bath and shower experience.

Hypersensitive / Does your skin react to pretty much everything you slather on it? Try one of the purest nature can give beauty products that will ease your sensitive skin problems.

Hygge / The new way to live well. Hygge has been translated as everything from the art of creating intimacy to cosiness of the soul to taking pleasure from the presence of soothing things. You know hygge when you feel it.

Selfie-Ready / Caring products with an instant succeeded result, like skin perfection foundation cream, that contains moisturising agents and brightening particles for a beautiful, radiant skin result.

Viva Vegan / High time for the World’s first certified 100% natural and organic vegan lipstick range designed to color, hydrate and nurture the lips.