Sourcing exclusively through a partnership with Ghanaian farmers, this range of locally produced spicy pastes and spreads was in need of a brand and new packaging identity.
Yaka, meaning simply an exclamation of African energy, was a brand born right out of its authentic roots, guiding consumers on a journey through exotic delicacies and tastes. To carry this brand, we created the Yaka mother figure, whose expertise sources the recipes and whose beauty personifies the rich tastes of Africa. Dressed in traditional fashion she brings the colour and diversity across the range and puts a wink and an infectious smile on everything she touches. A true feast for the taste buds and a true translation of African flavours.