This 4th generation strong, authentic Belgian butcher, with a passion for locally produced, delicious sausage products combined with an honest sustainable mind-set, had been growing steadily in the market and was ready for the next step.
Noticing how the market was becoming more competitive and that there was a desire to increase appeal to a younger target group of new consumers, the decision was made to reassess the Noyen visual identity whilst introducing new packaging solutions to the range. This new evolution should strengthen the Noyen brand awareness whilst creating impact in-shelf and a clear navigation across their diverse product portfolio. Our approach should result in refreshed modernity whilst respecting the brands authentic heritage.
With this in mind we decided to bring the Noyen branding front and centre and rely on the relationship between transparency and the product. In a simple, clean but bold manner we created a focus that grew from the central circular device with the product quality shining through. This focal point through its colour helps differentiate between the product groups with extra guidance and further colour-coding underneath to identify each reference.
In a trustworthy, no-nonsense manner our goal was to stamp each delicious creation with the quality and craftsmanship from Noyen and its local character.