Not unlike many of our clients, a plant-based future is the way to go, and a passion to spread this message and share this goal is very much part of The Bio Veggie Company DNA. One of Belgium’s up-and-coming players in the world of veggie/vegan burgers and patties, their enthusiasm was shining out for all to see, but to be fair, their branding and packaging wasn’t yet up to standard.
Taking their mission as a guide and desire to keep things simple but engaging for consumers, we took the brand back to the source, or should we say back to the sack? Inviting consumers to reconnect with the simple pleasure of visiting a local vegetables market, we decided that our everyday shopping or tote bag could become both our branding and packaging device. Why look any further? Therefore, each pack, be it a carrot burger, veggie nuggets or mushroom patty, gets its own bulging shopping bag full of the ingredients that make up the product. Off-pack our branding remains universal and consistent, but on pack it’s integrated seamlessly into the product storytelling.
Bag your own local goodness today!