True to tradition, Philip’s Biscuits was keen to light up their packaging for the holiday season with a one-off limited edition design identity. An important retailing period for every business, our brief was to trigger laughter and smiles and evoke the infectious atmosphere of a wonderfully warm and cosy Christmas.

What better way to tell a story about this busy and industrious period than through the lens of Santa’s little elves, who like our client, are hard at work to get everything sparkling and bright. This extensive collection of packs paints a irresistible cute picture of the most gorgeous Christmas experience that you can’t wait to be a part of.

Let it snow, let it snow, let it snow.