Our long-term partners at Delhaize looked to us again to help re-image one of their innovative range of beverages. The Aromatized Mineral Waters were required to convey immediate refreshment and appetite appeal, whilst ensuring shelf stand-out and powerful relevance in this highly competitive category. Never believing that private-label design should remain in the shadow of dominant ‘A’ brands, we worked hard to provide a modern and vibrant identity that provides consumers an equally attractive proposition but at a more convenient price. Transparency and colour pop was key to trigger desirability and an instant connection.