Quatre Mains package design - Package design
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Professional Horse Feed for CAVALOR

Expert care needs expert packaging.

Quatre Mains package design -

Our long-standing relationship with our client Cavalor is a prime example of the kind of design work required in the niche world of professional horse feed. Boasting an extensive range of tailor-made expert feeds and supplements, this extensive selection of scientifically produced products, has everything a professional horse owner requires.

Quatre Mains package design -
Quatre Mains package design -
Quatre Mains package design -

Their family architecture provides ranges spilt between ‘Entry’ products for newcomers to ‘Philosophy’ for experienced consumers and then ‘Professional’ for seasoned breeders. This in-turn is divided between sub-ranges that encompass ‘Special Care’, ‘Sport’, ‘Vitamin Rich’ and others. With also the ‘active nature’ of your horse to be taken into consideration this required a complex guidance system to carefully guide consumers through this extensive range to the right product.

Quatre Mains package design -
Quatre Mains package design -
Quatre Mains package design -
Quatre Mains package design -

A packaging system driven by striped colour coding, product titles and benefit icons, resulted in a cool clean identity, focused on optimal functionality. Key to success is the impactful nature of the design that needs to deliver in-store when packs are often 20kg plus in size and often lay flat on pallets. This requires clear bottom and side panel information to guide consumers in this challenging context.

If you’re looking for answers, you’ll find the way to contact us right here.

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communicatie en grafisch ontwerp door communicatiebureau Lavagraphics