Our long-standing relationship with our client Cavalor is a prime example of the kind of design work required in the niche world of professional horse feed. Boasting an extensive range of tailor-made expert feeds and supplements, this extensive selection of scientifically produced products, has everything a professional horse owner requires.
Their family architecture provides ranges spilt between ‘Entry’ products for newcomers to ‘Philosophy’ for experienced consumers and then ‘Professional’ for seasoned breeders. This in-turn is divided between sub-ranges that encompass ‘Special Care’, ‘Sport’, ‘Vitamin Rich’ and others. With also the ‘active nature’ of your horse to be taken into consideration this required a complex guidance system to carefully guide consumers through this extensive range to the right product.
A packaging system driven by striped colour coding, product titles and benefit icons, resulted in a cool clean identity, focused on optimal functionality. Key to success is the impactful nature of the design that needs to deliver in-store when packs are often 20kg plus in size and often lay flat on pallets. This requires clear bottom and side panel information to guide consumers in this challenging context.