This Holiday Season, Philips Biscuits embarks on a new journey with their End of Year limited edition collection. Join us for a ride on the mysterious biscuits train bound for the North Pole, packed full of delicious goodness. Meet the young boy and his faithful companion, a great white polar bear, who roam a winter wonderland that is displayed across the biscuit boxes, tins, and bags.
Each year we choose to immerse ourselves in a creative storytelling platform, rich with playful possibilities. This way we can treat and inspire our client with a diverse array of illustrations that not only decorate the packaging collection but can also translate into eye-catching shop window displays and other brand activation.
Using metallic foil printing and soft textures, we adorn each gift pack with a soft snowy landscape and a shimmering starlit night sky. As an extra consumer incentive, we introduced a surprise competition idea, with a special golden train ticket hidden randomly in one lucky pack.
A delightful design journey you won’t forget.