Welcome to Jules' Town
An absolute must in the Jules Destrooper gifting assortment are their famous Flemish style Belgian Houses biscuit tins. One of the most desirable collectors’ items for any fan, this popular range has been delighting consumers across the world for generations. Often purchased as a souvenir or as a gift, their irresistible cuteness is an important part of the Jules Destrooper cultural heritage.
With this new edition we focused on a specific brand ownability we can call our own. Knowing that this idea isn’t unique to Jules Destrooper and that many competitors attempt the same, our goal was to re-imagine this traditional range with a modern styling and playful brand storytelling that wraps around each pack. Zoom-in and spot the playful surprises, be it Butter Crisp biscuit eggs in a nest, hiding kids outside the biscuit bakery, or pouring coffee from a window at the cosy Jules’ Café.
Go on, collect them all.