Big is beautiful and long is even lovelier. This was the sentiment that inspired us with the development of the packaging identity for the new Long Chips innovation from Delhaize. Knowing that the unique size and shape of this eye-catching crisp snack was key to consumer understanding, we made sure it was more than obvious. An impactful product visual, bold poppy colours and appetite appeal illustrations. Simply does it.

‘Make it looooong’ said the client, to which we happily obliged.