‘Train de Vie’ being a typical French expression meaning ‘a way of life’, proved a perfect match with their lifestyle defining range of gluten and lactose free products. For those suffering with a nutritional intolerance, Train de Vie is a brand that can really speak to their needs. From breads to pastries, cakes to biscuits, their dedicated team of artisan bakers, hand craft the finest gluten free recipes, with a special care for the purest of ingredients.

Our focus was to create an impactful and trustworthy visual identity that expressed the values of a traditional bakery whilst clearly highlighting the products unique set of nutritional benefits. This way we can guide consumers intuitively to the products they are searching for in-store whilst delivering on the values associated with a quality brand.

Love at first bite.