With the knowledge of how powerful the festive season is for an international brand across the Asian markets, the Duvel brand commissioned us to breathe fire into a Limited-Edition packaging design.

With the 2024 celebration of The Year of the Dragon, we engaged once again with our long-term collaborator and master illustrator Iain Macarthur to help craft a refined and impactful premium gift-pack, glass, and label design. Keeping in-tune with culturally significant colours of red and gold, we intertwined the intensely vibrant DNA of the Duvel brand with the power and grace of the dragon character.