Duvel is a truly iconic and authentic Belgian beer brand whose heritage and prestige is respected worldwide. A brand with a dynamic, artistic character, well-known for its creativity and passionate spirit. With these values in mind, we were tasked to craft an exclusive limited-edition, gift-pack design identity to help celebrate the Chinese Lunar New Year of the Tiger 2022.
Thanks to the proud and majestic values expressed by the tiger we saw this as a unique opportunity to combine these attributes with Duvel’s brand character and create a fantasy domain that forms a backdrop to this seasonal, cultural celebration. Using powerful, interactive illustrations on red, decorated with the all-important, gold foil detailing, we found the perfect balance between evocative storytelling, Duvel’s own design DNA and the premium gifting value required for this range. Enclosed in the gift pack are the limited-edition bottle designs with the tiger boldly stepping through the brand, along with the collector’s glass that no Duvel creative collaboration would be without. Good health and prosperity to all.