To get budding green fingers tingling and to make a delicious link from seed to plate, our client Osmo decided to create a home-garden DIY grow kit, designed to bring new consumers to the brand and inspire people to get their hands dirty. Packed full with vegetable seeds, kitchen tools and inspiring recipes, this grown-your-own kit gives consumers the chance to cultivate their own ingredients to cook something truly tasty.
Retailing in garden centres and specialist stores, this inspiring pack was required to immediately trigger interest and engage people with the concept at the first moment of truth. A visual story from seed to plate, together with impactful communication was designed to delight and inform at the same time. Thinking 360°, the pack guides the consumer through the pack content as well as offering tips and trick to help get started.
Belgian and Italian themed variations to the grow-kits inspired colour variations and differentiating ingredients illustrations, whose retro styling radiates a warm, homely feeling we’re all familiar with.
Go on, get cooking, good looking.