Turtle and their deliciously innovative family of cereals just keeps on growing. True to form we were again asked to stretch and diversify the Turtle packaging identity to accommodate the introduction of a range of Healthy Classic cereals to their product portfolio. Designed to attract kids and a younger audience we looked to turn-up the fun in an impactful and eye-catching manner whilst respecting the fact that these cereals are indeed much healthier than the other well-known big brand alternatives. Low in sugar and high in fibre, these honey pops, choco balls and such like each received their own knockout colours and retro illustration styling. Again, it’s all about finding the right balance between quality and fun and keeping things gorgeous along the way.