It was time to get freaky for our oh so sticky friends at Daelmans Stroopwafels. Keen to jump on this seasonal sensation in the US, our client asked us to develop a special limited-edition design, ready for trick or treating Halloween geeks and ghouls. Our challenge was to shock the shelves in an expectedly spooky fashion whilst staying true to the Daelmans design DNA.
So, we set out to tell a scary story that ties in the irresistible nature of these authentic Dutch stroopwafels. Each multi-pack and individual sachet provide a haunted backdrop using a Daelmans deep blue nighttime scene, lit by intense wafel shaped moonlight that provides a spotlight for a range of creepy characters, all dripping with stroop and thirsty for more.
From a haunted house to a murderous mummy, ravenous pumpkin and crazy little kitty, this monstrous family of freaks are all possessed by the delicious power of these devilish delights.
Go on, take a bite!!!
Images by Daelmans