A Fruity Burst
Braeckman is a well-known family-run distillery that has been crafting fine spirits according to Flemish traditions since 1918. Up until today, their spirits are still produced in small batches with attention to high-quality raw materials with the finest craftmanship and know how passed down through the generations. After reflecting on their somewhat outdated fruit genever range, they looked to us to help reinvigorate and refresh their packaging identity so as to be more competitive in today’s modern market.
As all their liquours are blended with a high percentage of natural fruit juices, a full fruit flavour characterises and defines these drinks. Our new design symbolizes this authentic fruit burst, wrapped around each bottle. With no added artificial aromas, colourings or flavourings it was important to emphasize the purely natural fruit nature of the range. The nostalgic botanical fruit & ingredients illustrations are a reflection on Braeckman’s heritage and long-term expertise.
I’ll have one on the rocks!