Best Choice is a brand that has always set great store by quality, taste, respect for nature, freshness and health. The challenge at hand was translating this into an appealing package.

And so we created a ‘fresh of the market’ design. Packed in handy laminated foil bags, the quality of the fresh product itself plays a prominent part in the design. The interaction between the ‘picking and cooking hand‘ and the product proofed to be extra ‘handy’. In a simple way it also shows consumers how to use the product: one product can be eaten fresh, the other can be cooked and/or wokked.

Along with that ‘fresh of the market’ feeling the catchy and fun drawing style, combined with the wood texture, also gives the packaging a ‘stand out of the crowd’ look! After all, for Best Choice… good is not good enough!