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ICE TEA INFUSION by Delhaize - Silver Pentaward
A range of delicious ice tea infusion drinks with fruit taste.
Delhaize asked us to create an impactful design that would appeal to all type of consumers and at the same time stand out between all current traditional Ice Tea brands. Our biggest challenge was to create a simple and available idea that would take consumers on a true discovery quest for refreshing and mesmerizing flavours.
The new design leads the consumer into an intriguing jungle of indulgence, experience and expectation hiding a new surprise behind every tea leaf! A packaging displaying the richness of irresistable flavours and constantly triggering the consumer back and forth, from head to toe.