Ever since the Jordans brothers baked their first kitchen made granola back in the 1970s, they’ve never stopped innovating. Much has changed in the category over the years with the market expanding continuously with new premium competitors and niche products that look to bring consumers back to the roots of granola and its nutritional value. Unsurprisingly, with the heritage the Jordans brand has, they too wished to remind consumers of where the category started with the launch of a new hand-baked range of ‘Ultimate Granolas’.

Our challenge was simple, whilst keeping a careful eye on brand recognition, develop a noticeably new visual identity for this sister-range of premium granolas. Rooted in traditional values of unclutteredness and simplicity, grew a stylish statement of naturality and purity. Our ‘growing with nature’ illustrations were stripped down to the bare essentials, combining earthy colours with a refined composition and simple communication.

No more, no less, just right.