Way back in 1838 an adventurous East End born Londoner made his way to Belgium and founded the Cockney’s Distillery in Ghent. Thanks to his entrepreneurship and love for the craft, the original Cockney’s Gin recipe was born, and the rest is history. Historically the first ever recorded Gin originated on Belgian soil, the Cockney’s brand has been passed down from distillery to distillery over the years, finally settling at Stokerij Van der Scheuren in Aalst.

Unfortunately, despite the brands heritage, its brand and packaging design identity has been somewhat forgotten. Therefore, our brief was to reignite this uniquely peculiar brand story and reconnect consumers through design to the richness of what Cockney’s Gin means.

A ‘Cockney’ is specifically a Londoner born within earshot of bells of St Mary-le-Bow church in the East End of London. True to this tradition we decided to combine the powerful brand symbol of the ‘Bell’ with a subtle illustrative nod to the three church towers tied up in our story. So therefore, flanking the tower of St Mary-le-Bow we see the church towers of both Ghent and Aalst. These elements are intertwined with a decorative label in-tune with trends seen in the modern premium spirits market, combining a deep English green with gold-foiling and embossing. A separate second label carries the gin’s recipe specifics with emphasis on the 9 botanicals infused in the product?

Now bottoms up, me old china.