Some briefs aren’t rocket-science. Some briefs are beautifully simple and therefore so should your design too. Our client wished to launch a straight to the point sub-range of unwashed and straight-from-the-field potatoes. A range of potatoes about as fresh and unprocessed as you can imagine. Yes, they need a scrub, but hey, you can’t beat the authentic quality of potatoes that stay fresh for longer thanks to their raw unspoiled nature.

So, we looked no further than to tell this story as visually as possible. These potatoes are straight from the fields, so let’s show that. No more, no less. Why complicate things? The design approach was to give consumers that feeling of freshly harvested quality in a bag. Three variants with clear colour coding and a feeling of authenticity that’s hard to miss.

Bringing new meaning to down-to-earth design.