How do you make your mark on the exploding non-aloholic beverage category whilst you’re a well known authentic Belgian Distillery, famous for quite the opposite? Undeterred by the challenge our client Filliers crafted two contrasting non-alcoholic spirit alternatives that both required an intriguing and engaging identity to support them in the market.

After analysing the market, it became quickly apparent that the brand required an individual character for this range that plays a supporting role in design and communication for Filliers. Introducing ‘Virgo’ from Filliers, a name that instantly personifies the innocent nature of this non-alcoholic alternative whilst expressing values of sophistication and beauty. The next step was to develop a packaging identity that creatively articulates the product story whilst remaining an exclusive and premium member of the Filliers product portfolio. Staying consistently close to our adopted modern art deco style, our copper chalice provides a powerful platform for the Virgo logo, and from which grows an illustrative expression of each product’s unique ingredients. Both Vanilla & Oak and Sweet & Sour variants are linked through the eye-catching use of a reflex blue range colour that helps the brand stand-out from the crowd and differentiate from the rest of their family. The paramount quality perception was further supported by the use of metallic foil printing and tactile embossing.

Refined beauty consumed responsibly.