For some time now, the Delhaize 365 low price cola design had followed the rest of the range in its own straight forward fashion. The client decided however to rethink their approach for this crowd-pleasing favourite by treating this product family to its own visual identity. Wishing to compete shoulder to shoulder with popular branded players whilst remaining down-to-earth and great value, we looked to invigorate the packs with the playful energy and enjoyment associated with the category.
Introducing the intoxicatingly delicious swirls of the new Delhaize Cola range whose pop-art nature supports a nostalgic but refreshing vibe. Designed to express the sweet indulgence of a classic cola, this visual language was interchangeable through colour to effectively differentiate between the Classic, Light and Zero sodas.
Design to put your head in a spin ;)