The trend towards going plant-based is growing strong across multiple categories, with chocolate in no way lagging behind. This important, key consumer need is not lost on our client ‘Chocolates From Heaven’, who also wanted to be part of this positive change. Hence the desire to add three new delicious planted-based members to their heavenly family.
Simply speaking, our brief was to stretch our playful identity to accommodate and amplify clear visual differentiation for these references whilst remaining a loyal member to the family. To do so, we brought focus to our earth-minded characters, with their heads in a ‘Plant Based’ cloud, playing out their dreamy relationship with the natural nature of these products. Here the plant-based message is front and centre, intuitively integrated in our brand world and visual identity for the brand.