KING & QUEEN OF SALADS - Concept
Concept design for a quality range of trendy and healthy fresh salads.
Imagine a salad with an inspiring combination of fresh and healthy ingredients, all layered specifically in order so as to enjoy this taste sensation perfectly as you open the pack and flip it upside down on your plate. A beautifully convenient quality product! It just needed a playful and creative design twist to attract a young trendy target group of hush hush consumers, secretly seeking an exclusive and delicious salad. So we created a design where the salad or even the consumer is the King… or the Queen :)
The packaging showcases a set of playing cards on a crowned box. When flipped upside down, both the King and the Queen show you the pleasure of enjoying these innovative salads. All designed in a retro modern manner, with eye-catching illustrations in a simple but fresh colour setting, full of playful details, telling its story with a nod and a wink.
To turn the world of ready made salads on it’s head, it pays to gamble big!