With each holiday season that passes, our client Philip’s Biscuits fully embraces the moment and goes all-in with the festive celebrations. And with each year we’re asked once again to collaborate in the creation of a jaw droppingly cute and irresistible limited-edition identity for their biscuit packaging.

This year saw the return of our truly spectacular Advent Calendar Town House. Within each window we gaze longingly at intimate moments of family enjoyment that also act as secret doors to open up delicious biscuit treats inside. Additionally, we developed a range of beautifully illustrated winter scenes, populated with delightful woodland animals. Either cozying around the campfire, decking the tree with Christmas lights or enjoying an evening’s meal, these moments evoke the warmth and togetherness of the season.

Beyond the pack the story grows thanks to the importance Philip’s Biscuits places in encapsulating each of the boutique stores in the theme of the season. This best seen through their spectacular window dressings, who purposefully utilize characters and elements of the pack design, to create that immersive experience the brand is famous for.