Once again, we were honoured with the chance to shine a light on the end of year celebrations for Jules Destrooper. Spanning both the Christmas and New Year period a dual collection of biscuits assortments required a refreshingly joyous packaging identity to get consumers in the mood for the holidays.

True to form our focus was to build on the unique recognizability of our identity for Jules Destrooper whilst evoking the spirit of the season and delivering on the premium giftability associated with this time of year. For our Festive Collection we wrapped each pack with a string of colourful festive lights, blinking with delicious biscuits and gold refinement. With the Christmas Collection we opted for a more traditional theme that combines a decorated tree and Christmas wreath with a warm, bold red background and modern styling.

 Another couple of delicious beauties ready to fill those stockings this year.