Crafting the very finest in Lambic beer, the Belgian family Lindemans has been honing its world-renowned expertise for many generations. Practicing one of the oldest brewing methods, born from spontaneous ‘wild’ fermentation unique to the Pajottenland region of Belgium, Lindemans has grown from its humble origins to become the world’s most well-known brand in Lambic Fruit Beers. Retailing not only here in Belgium but also elsewhere in Europe, Asia and the US, Lindemans is a brand with a truly global reach.

Regarding its brand and packaging identity, Lindemans true to its roots has drawn inspiration from the beauty and heritage of the Art Nouveau style and its influence on the city of Brussels just a few kilometers down the road from their Flanders family farmhouse in Vlezenbeek. This style has helped set them apart from competitors and provided an unmissable identity that consumers can identify with the world over.

So yes, the foundation had been laid to build from, but the design impact, consistency, desirability and character could be greatly improved. Together with the exercise to streamline and optimalise design across their entire portfolio and all regions, we took the opportunity to identify the essential beauty of the Lindemans brand identity and make it more powerful than ever.

Time to turn up the richness of this premium brand, the intensity of its fruit flavours and the flamboyant finesse of its character. Often our job focusses on brand building and realizing the essence of what makes a design identity great and shining a light on this to maximum effect.

The streamlining and enrichment of this design identity encompassed multiple products across many sizes, packaging formats, regional needs, printing requirements and communication and brand activation necessities. This achieving the goal of not only enhancing the brand across all touch-points but also creating a robust identity ready for the future. This important reset on all levels is the long-lasting value love to bring to all our brands with in this instance the added honour of our designs being recognized as prize worthy at the World Beer Awards 2025.