Rooted in Belgian culinary culture is a passion for quality charcuterie and the traditional values and techniques passed down from generation to generation.

Tour Toer is a celebration of this culture and links all corners of the country by sourcing products from local artisanal butchers from the coast in the north, down to the depths of the Ardennes. Consumers are invited on a journey of taste and can choose from a wide variety of regions and their local produce.

With this concept in mind and knowing the competitive nature of this retail category, we decided to develop unmissable impact in shelf by using our eye-catching, illustrated map that guides consumers across our country. This under the banner of the bilingual ‘Tour Toer’ brand name, uniquely Belgian in every way.

Discover the quality on your doorstep.