Activa biscuits from Belkorn are low sugar biscuits for anyone looking to balance their sweetness intake without compromising on taste. These wholesome biscuits, based on natural sweeteners, rich in fibres and minerals and free from other artificial stuff were in need of an inspiring make-over. Feeling and looking a touch dated, we were asked to totally refresh the packaging identity with a vision to boost appetite appeal and an optimistic feeling of natural, healthy vitality.
From branding to product photography and pack layout, we looked to dramatically increase a feeling of modernity and nutritional goodness. Vertically balanced and centrally placed, the new product photography on a crisp white background guides us through the design and places the refined branding at its core. Curved into a positive smile the new branding also plays typographically with its letters in order to further convey the low-calorie lightness of the product.
Combined with fresh colour coding and clear benefit communication, this revitalised Activa visual identity brings a ray of sunlight back into the brand and showcases the biscuits in all their natural glory.
Feeling good, looking even better.