Not wanting to miss out on the springtime and Easter celebrations often associated with chocolate brands, our client Jules Destrooper was keen to delight consumers with a delicious biscuit alternative.

So true to fashion we once again deep dived into the season, on the lookout for an inspirational platform for this limited-edition packaging collection to grow from. Lost in the haze of pastel tints, fresh flowers and buzzing bumble bees, we explored a watercolour style of illustration that framed the camouflaged brand elements playfully hidden in the background.