After the successful re-boost and redesign of the Cuvée des Trolls packaging identity for our client Brasserie Dubuisson, we were asked to re-tune the groove for their brother-brand Rasta Trolls. Knowing that the future could see periodic new introductions to the Trolls beer family, we tackled this project from a brand building approach. This entailed the definition of universal design identity assets that are applied across the range, in balance with differentiating factors unique to the individual product.

The laid-back relaxed vibe of the Rasta Trolls identity is due to the infusion of Rum to the beer which gave birth to a Rasta reggae theme, together with a beach setting, palm trees and deep green colour coding. Our newly redefined Trolls mascot also received a Rasta makeover to keep him in tune with the theme whilst maintaining recognizability.