Turtle is a brand who invites us all to slow down and think about what we eat and how it is produced. Their nutritious range of delicious and organically sourced porridges and cereals provides a truly healthy and 100% natural choice for environmentally conscious consumers.
Within the organic food store world, the Turtle brand was starting to make a name for itself. Thanks to this enthusiasm the client felt that it was time to take the next step and bring a far higher emotional content to the design identity that currently lacked real dynamism and depth.
So, whilst maintaining the necessary feeling of modern refinement we decided to playfully infuse each pack with a paper cut-out inspired visual language that helped enrich the identity, bringing storytelling and decorative charm. From carrot cake to goji & chia, raisin & linseed to simply chocolate, each Turtle product and its ingredients was defined through its own colour palette and decorative identity. This handmade approach works in harmony with the, inhouse made, appetite appeal food photography and styling that helps support this brand’s modern, quality positioning.
Take it easy and enjoy.