Filliers has been the fruit jenever brand in Belgium for generations. No Christmas market or office party goes ahead without a juicy bottle or two from their sumptuous range of fruit and cream jenevers. These jenevers distilled out of long-standing traditions, are a staple of the premium spirits market in Belgium and can therefore be perceived as somewhat old-fashioned and stuck in the past.

Not wishing to compromise on a kind of nostalgic feeling of quality but at the same time understanding the need for renewal and refreshment, we were asked to brighten up the face of this Filliers fun loving jenever range. So, we opted for crisp, new, and explosive product taste visuals, supported by the updated Filliers logotype and a pristine clean new label look. A white versus black background behind the Filliers logo helps differentiate the fruit from the cream jenevers whilst silver and gold detailing bring that important premium touch.

Looking so good, we’ll make ours a double!!