Belgian fashion label Mayerline designs perfectly tailored comfortable collections for the style conscious women that wants to shine each moment of the day. They have 2 collections: Mayerline and Améline. While Mayerline focusses on a middle-aged clientele, Améline inspires a younger audience.
While fashion remains their core business, Mayerline was eager to relaunch their well established perfume and body milk. These cosmetics can be found in all Mayerline shops, shop in shops and fashion houses.
Quatre Mains was asked to create a packaging design that fits the Mayerline identity and brand values. After thoroughly researching their collections, we drew inspiration through their flower patterns that form a distinct Mayerline trend from season to season. Seeing how these fragrances are based on jasmine, lily and rose, the floral link between their fashion collection and this new product range was easily made.
Uisng a purposeful paper selection, subtle embossing and hotfoil finishing, we reflect what Mayerline stands for; a contemporary, classy brand for confident women.