Yet another dedicated vegetarian and plant-based product innovator, our friends at Fabrizio & Friends are the passionate providers of delicious, filled pasta’s, cream cheeses and other delightful delicacies. All carefully crafted using only the most local, fresh organic ingredients, these little beauties were in need of a fresh new look and brighter future.
Our approach was a simple one. Reinvigorate the power of strong branding for Fabrizio & Friends and evoke those infectious emotions of togetherness and sharing. Through playful, handwritten typography collected within a pasta shape inspired device, we built building blocks of a simple packaging system designed for transparent labels on each pack. With the important fresh nature of the real product shining through, it was key for our identity to signalize each individual product without getting too much in the way.
A prime example of the product inspiring the brand were the super cute kids’ products which see fun loving novelty pasta shapes created for pure excitement at mealtimes. We followed suit by introducing delightful character illustrations to put smiles on faces and give mums something joyful to treat their children with.