Dirafrost; an internationally renowned and passionate player in the world of frozen fruit solutions was keen to ride the wave of healthy hand-made smoothies made convenient for families everywhere. Deliciously fresh and ready-to-go, 'x1 bag = x1 smoothie’ portions were collected in economy sacks for the freezer and sold through branded shelf-ready-packs in their chosen stores.
Using Dirafrost’s own company mascot as inspiration we decided to invite consumers into an excitingly fruity frozen wonderland, where our ’Smooth Fruit’ polar bear roams and lovingly slurps on refreshingly healthy smoothie blends across 3 different flavours.
It was our intention to bring a simple but strong brand building story to this fun-loving and enticing product innovation. Linking brand to concept and concept to product is how we strive to bring value and a smile to everything we do as packaging designers with ‘Smooth Fruit’ being no exception.