Marcassou; is a much loved and respected traditional sausage and charcuterie brand from the deepest forests in the Belgian Ardennes. Well known for its à l’aise ( take it easy ) laid back but dedicated attitude, they’ve been perfectly and lovingly ripening their authentic Ardennes saucisson products for many generations.

Despite a solid position in the hearts of consumers across the country, they decided a packaging identity evolution was certainly needed. Qualities of origin, tradition and timeless dedication we’re required to authenticate but also modernize this unique brand character.

We looked to transport consumers deep into the Ardennes forest whilst signalizing the handcrafted quality of carefully respected traditions, still very much in demand today.