Philip’s Biscuits is a premium artisan biscuit bakery located in the heart of the Belgian ‘Koekenstad’ of Antwerp. Their dream began many years ago by creating an honest yet inspirational, artisanal biscuit. Their creative spirit displayed how experimenting with all kinds of flavours and traditional methods could give birth to an honestly delicious biscuit – no frills, no fuss, just really, really good.
Our client was ready to revamp their out-dated biscuit identity by introducing a modern but timeless branding and packaging design.
Important was to create a design that not only put the brand on the map but was translatable from regular daily packaging solutions to seasonally inspired special gifts. With a desire to export their biscuits outside Europe, the importance of their ‘Antwerp’ or ‘Belgium’ heritage, was something to pay attention to.
To read more about our Philip’s Biscuits corporate redesign check out our other case here.
Sharing the love
Especially when a brand just had a classy make-over, creating a seasonal Valentine gift pack is a true challenge. Of course we did not want to turn our packaging into a uninspiring red hearted & cliché design. Instead we turned our PB emblem icon into a heart and we chose a soft pink base for all the different packaging’s that were needed. By adding some quotes and different hotfoil tints we kept these seasonal packs matching with the new corporate identity. Can you spot the key to our hearts? Actually we are already head over heels for this seasonal packaging… ;-)