The brand Omer stands for 5 generations of brewing traditions whereby not only the craftsmanship but also the family name has been passed down from father to son. From 1892 the name Omer has been synonymous with quality with the words ‘Omer Vander Ghinste’ integrated into pub stained glass windows, becoming a classic icon in the Belgian beer world.
To help support the growing success of this brand we were asked to build on the Omer story by enhancing their range of gift packs and infusing further their unique heritage into their packaging identity.
Allowing the unforgettable Omer stain glass windows and classic Deco typography to influence our creativity we brought depth, quality and authenticity to the otherwise conventional range of gift pack options. Using the brand letters as a decorative pattern gave us the opportunity to amplify the brand’s design assets whilst informing new ways of revealing the product through inventive windows and peep holes. The silver line pattern also provided a way to disrupt the shelf and bring added quality and refinement.
A finely crafted gift passed down through the generations to consumers today.