Natra Jacali is a world renowned and respected player in the business of high quality Belgian chocolates. These master Belgian chocolate makers were looking to make an unforgettable impression on the international market and prestigious food-fair competitions by developing an innovative pralines limited edition assortment.
Our challenge was to create jaw-dropping wonder and surprise through the development of a premium chocolate creative platform, the packaging identity and pralines themselves. Inspired by the often hypnotizing desire for chocolate, we invited consumers to travel inside our delicious dream-world, that opens to a surreal but intoxicating taste experience.
This immersive experience begins with the opening of our deco Dream lady face-shaped assortment box, where we dive deep into her dream-world where pralines are discovered, almost camouflaged in its depths. In this extraordinary hidden world, consumers are invited to explore exciting flavors such as yuzu compote, lavender, gin and rosemary or even macadamia or pistachio. These captivating chocolate pralines are also decorated with our designs using innovative ‘mold-printing’ techniques. A limited edition where deep desires truly come to life and a product promise reflected by a chocolate experience that is a thing of fantasy. A sweet dream you never want to wake up from.