Klingele Chocolade is a family owned business situated in the beautiful city of Ghent. They’re a leading producer and supplier of healthy and honest chocolates made with respect for people and nature.
Under their subbrand ‘Balance’, Klingele desired to launch a new product innovation.
Chocolate bars in which fibres of the chicory root are used to sweeten instead of sugar or other sweeteners. Our brief was to create an impactful packaging that has a pure and natural feel which instantly communicates the product innovation.
Packaging design does not need to be complicated. Our honest typographic approach claims the story our client wanted to tell. Even though the chocolate has only 1% natural sweetness, we did not compromise on a 100% goodness. All packs have their different positive shout out. A matte brown wrapper gives us a natural chocolate look and feel.
Now if this isn’t guiltfree chocolate?!