Niamh is a new player in the world of home baking bread mixes in the retail world. Building on the success of their Authentic World Bakery home baking range that we also developed, our client Aveve looked to our partnership to aid the stretch of their brand by supporting a vision that expands to regular bread baking mixes. This range of convenient, ‘all in’ baking flours provided the opportunity to grow the Niamh brand success story and create a more competitive image in store.
Typical to Niamh, we approached the category with a creative twist to help inspire an outdated and old fashioned home baking aisle. With a sprouted grains loaf, a rustic nutty dark, vital oats, a crunchy golden grain bread and their magic white, new innovations and flavors were added to inspire home baking lovers out there. For this exciting new range we focused on the authentic quality and freshness of home baked bread and the discovery of unique tastes and benefits. The bread pops right out of the bag as if it’s freshly brought from the baker, decorated with playful illustrations that illustrate each mixes unique reason to buy. Additionally, due to the expansion of the Niamh home baking product portfolio beyond world mixes the brand baseline was adapted to ‘Bake it, Love it’, which better encompasses the overall emotional connection this brand has with its passionate consumers.
Smells sooooo good!
For more inspiration visit https://niamhbaking.com