Bottled craftsmanship, a master-distiller’s signature
The Braeckman family has for approximately 100 years been one of Belgium’s finest genever distillers.
Practicing artisanal and traditional distilling methods Braeckman is a figurehead in the highest quality spirits. From the selection of noble grains to the bottling of the final product. With roots initiating from 1918, Braeckman decided to launch a truly ‘Authentic range’, using only locally sourced ingredients and traditional distilling methods. The Authentic range contains 3 single distilled spirits; a 10-year-old single grain genever matured in American first fill Bourbon barrels, a single malt genever and a single grain rye & malt distillate finalized with juniper berries and other herbs.
The new labels represent tradition, craftsmanship and prestige. A cigar label inspired look & feel reflects those stolen moments in time where you sit down, relax and indulge in a great quality genever. Like the complex character of the genever, the label is a little journey in time, showing authentic detailed illustrations including the tools used during the distilling process. As our symbol of timeless quality, the Braeckman ‘B’ is claimed as the focal point of the pack design. Finished with silver embossing and hotfoil reference colors, makes for impact on shelf while breathing tradition and prestige.