Sander-Jan Beirens, a Belgian chef, finds his roots in the fields of Zeeuws Flanders. It was there his love for local and seasonal products cultivated and grew. Sander-Jan is a culinary perfectionist who puts his knowledge and love for his heritage into everything he creates.

After many years of honing his craft, Sander-Jan has perfected his authentic artisanal croquettes into a work of art. We were asked to create a personalized signature branding for Sander-Jan and unique stand-out design for his croquettes range.

The pure and simple stamp-look branding with Sander-Jan’s initials refers to a chef giving his final quality check approval.
The croquettes are wrapped in a paper bag to highlight a feeling of craftsmanship with hand drawn illustrations emphasizing their high handmade quality. Personally selected ingredients that inspire a pure and honest design language.