Briefing

Quatre Mains was asked to recreate the Mylène brand whilst re-imaging and streamlining the Mylène packaging architecture and identity. We felt we needed to re-establish and reinvigorate a meaningful emotional link between the consumers and the Mylène brand. Mylene required an inspiring creative platform from which to grow from, that reflects a modern and innovative brand character.

A brand is more than just a logo

The consumers were not familiar with the values nor the essence of the Mylène brand. In order to restore an emotional connection, we brought essence and meaning back into Mylène through its letter 'M'. Every brand should have its story, where values and beliefs are formed and a journey can begin. So at the heart of this story and now at the heart of the Mylène branding, we now see the 'drop of wonder’, our catalyst for an inspiring future. At the end it’s not only about what the brand or the product does for you, but how it makes you feel.

Giving Quality - Mylène sharing their knowledge and expertise
Caring Tenderness - Mylène caring about their consumers
Sharing Love - Mylène bringing people together
Connecting Positivity - Mylène being one big family
Styling uniqueness - Mylène making you feel unique

We created a story we all fell in love with!

Timeless quality redesigned, ready for a bright future

Thanks to this exciting new vision Mylène can be proud again and is more than ready for the future. To celebrate this new beginning, Mylène re-launched their identity via a jaw-dropping event at the Lotto Arena in Antwerp. The entire Mylène staff, thousands of Mylène consultants and Mylène lovers shared their ‘Oohhs’ and ‘Ahhs’ for the brand’s new Kick-Off. Thank you Mylène for the invitation, your trust and very steamy afterparty ;-). You want more? Then check out our making of video!