Zoutman is an independent Belgian family firm, specialised in producing and processing (sea) salt. For a specific retail range ‘Marsel’, containing nature's best sea salt, they asked Quatre Mains for a new straightforward design.
First, we refined the Marsel brand, creating a modern logotype and allowing the fisherman’s boat the space it needs. By placing the boat on top and adding a brand communication baseline, we created an immediate link to the salts origin.
A playful, marine stripe design shows us the difference between the salt types. A grungy white wooden look reflects the experienced craftsmanship Zoutman has displayed for many years. A simple design whose strength is in showing only what is truly necessary. Less is more.